Simply put, by entering the 2014 Electrolux Design Lab Competition you can pocket some handsome booty, secure a paid internship for a year and learn a lot more than what traditional classrooms will teach you. In short, you will not only win € 5000 but also get a head start to life. YD has been media partners with the Design Lab for over three years now and each year we see a phenomenal growth the value that this design competition brings to young talents.
It was just last year when Hidashi Hamaguchi and Yanko Design’s Design Strategist was a part of the Jury and awarded Adrian Perez Zapata from Colombia, the first prize for his concept – Mab.
For the 2014 challenge, Electrolux Design Lab is looking for students who want to challenge preconceptions. They are looking for ideas that are based on insights around human behavior and ones that can improve the quality of people’s everyday lives. Submissions can be products, accessories, consumables and services for one of the following focus areas:
Design challenge: Which inspiring and motivating solutions within culinary enjoyment can be designed to support the desire for healthier lifestyles in future homes?
Design challenge: How can design solutions within fabric care offer support to the desire for sustainable, stylish and well-managed homes?
Design challenge: How can air purification be designed in a way that enhances the quality of the different activities in our living environments and addresses specific needs?
- 1st prize: € 5000 and 6 months paid internship at Electrolux,
- 2nd prize: € 3000,
- 3rd prize: € 2000,
- People’s Choice: € 1000
The internship takes place in one of the ten design centers that Electrolux has around the globe. The headquarters of Electrolux is situated in Stockholm, Sweden.
You have to submit a description of an idea, a visual sketch illustrating the idea and a description of the consumer benefits.
- The competition opens for entries March 1 and the submission deadline for the competition is April 6 2014.
- The best entries are placed online in the beginning of May allowing them instant global recognition.
- Electrolux professionals will evaluate the concepts and give feedback.
- The competition is held in stages and the winner is chosen in November 2014.
In 2013 the competition received over 1700 submissions from over 60 countries. This year you can be one of them!
Breathing Wall is a wall integrated air cleaning concept which pulsates and changes shape as it cleans the air. It can be customized to suit individual needs as it also scents the air you breathe and changes color according to your choice.
- March 1 – Submissions start
- April 6 – Submissions end
- May – Release of 100+ concepts
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